The Details Matter.

 

ZAGZ Hemp Wraps are inspired by the various strains of hemp as well as the occasional pigment occasionally found on the plant.

Keeping the packaging bold, clean, and vibrant truly depicts what ZAGZ Hemp Wraps embodies. The new addition fits well into the Zig-Zag® family. This project was developed while working for REVERED.

 
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Working alongside the art director, we adjusted and personalized the type treatment of ZAGZ, maintaining cohesiveness but creating a light refresh to the recognizable style of Zig Zag®.

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Perfecting the green hue of the leaf and colors associated with each flavor, were a few of the many details that took a lot of time during the process. We knew we wanted a hemp leaf to set the stage for customers to clearly understand the product while also maintaining a sense of uniqueness among competitors.

 
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Sofia Luxury Fragrance – Product, Packaging & Branding

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Freelance Work