Addressing the Elephant
in the Room.
Millennials have started to uproot their lives and drive cross country in reconstructed vans. With such restrictions in Sephora regarding sanitization and browsing, I’d like to take Drunk Elephant for a ride and redefine beauty in the retail space. Drunk Elephant will be promoting its popular best seller B-Hydra Intensive Hydration Serum on the tour.
The Final Event – Bryant Park
Bryant Park is an excellent pilot location to host The Drunk Life Palooza because of its proximity to nearby Sephora’s and well-known hot spot for quick browsing. It provides a strong base for an elephant to walk through.
